If you're an agency pro, like me, you have probably been having this conversation with yourself and with your co-workers for weeks and months on end. Followed by the question, "So, why don't my clients see us this way?" or "How can I more effectively stress the value of total PR/Marketing integration?"
It seems perhaps our time is finally coming and clients are just a little slow to the uptake. Read the article linked above for some points in guiding the conversation as you continue to gain ground in the marketing departments of your client organizations.
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