Okay, so it seems obvious but, the holiday season really is an ideal time to kick off that philanthropy program your company has been thinking about. The need is great and everyone's charities and non-profit events of choice are front and center with local media outlets.
However, there are a couple of things to be aware of when planning a cause marketing program. Not that your company and it's employees can't have multiple engagements in the non-profit arena, and should, but, if you want to use it as a means of marketing your company and the organization being helped, there are a couple of basic rules to follow.
See some really great tips, including one from Eisen's president, Rodger Roeser, in this Marketing Zone article.
While I'm on the subject, I am going to shamelessly plug our agency's 2011 holiday cause. We're collecting laundry and dish detergents for our friends at The Brighton Center in Northern Kentucky. See the full release here to find out how to contribute.
