Another Acronym Gone by the Wayside

I guess when the experts are saying it, it must be true.  I caught this article that features some pros who have mastered the various ins and outs of Search Engine Optimization (SEO) during it's relatively short-lived glory.     Good SEO rankings have been a hot topic and coveted achievement across the marketing world in recent years.

In the article, The Death of SEO: The Rise of Social, PR and Real Content, as seen on Forbes.com., experts in the field discuss how this flash in the pan solution is now giving rise to traditional media, in a sense.  As search engine providers wise up to the tactics of SEO gurus, content in the form of original articles, news media and videos regain value as the only means for reaching targets online.

Content which is informative, relevant and shareable continues to be the most effective means of marketing a brand, whatever the distribution channel.