Okay, so it seems obvious but, the holiday season really is an ideal time to kick off that philanthropy program your company has been thinking about. The need is great and everyone's charities and non-profit events of choice are front and center with local media outlets.
However, there are a couple of things to be aware of when planning a cause marketing program. Not that your company and it's employees can't have multiple engagements in the non-profit arena, and should, but, if you want to use it as a means of marketing your company and the organization being helped, there are a couple of basic rules to follow.
See some really great tips, including one from Eisen's president, Rodger Roeser, in this Marketing Zone article.
While I'm on the subject, I am going to shamelessly plug our agency's 2011 holiday cause. We're collecting laundry and dish detergents for our friends at The Brighton Center in Northern Kentucky. See the full release here to find out how to contribute.
Thursday, November 17, 2011
Monday, October 17, 2011
Social Media Mayhem
Tons of buzz surrounding social media and the new Facebook changes has been everywhere from my local news casts to the top marketing outlets in recent weeks. What does it all mean? I came across an article this morning that lays it out nicely, at least from the marketer's point of view.
Patrick Schwerdtfeger on http://blog.commpro.biz/marketinghq articulated one of the more positive spins on the changes that I have seen. Although the new rules from Facebook are changing the way we engage customers and generate leads, as Schwerdtfeger points out, the end result is more meaningful. Connections being made now, will be with the most loyal customers and the prospects with the greatest interest in your company and the messages being shared. Even as someone who works primarily in B2B, the new Facebook is crystallizing social media's role and purpose for clients by shifting the focus from number of likes, friends, etc. to a touch point more akin to traditional professional relationship building.
Only time will tell if these changes will "put the fun back into Facebook" as Schwerdtfeger suggests. Marketers will certainly have their ears to the ground for feedback from customers in the meantime.
Patrick Schwerdtfeger on http://blog.commpro.biz/marketinghq articulated one of the more positive spins on the changes that I have seen. Although the new rules from Facebook are changing the way we engage customers and generate leads, as Schwerdtfeger points out, the end result is more meaningful. Connections being made now, will be with the most loyal customers and the prospects with the greatest interest in your company and the messages being shared. Even as someone who works primarily in B2B, the new Facebook is crystallizing social media's role and purpose for clients by shifting the focus from number of likes, friends, etc. to a touch point more akin to traditional professional relationship building.
Only time will tell if these changes will "put the fun back into Facebook" as Schwerdtfeger suggests. Marketers will certainly have their ears to the ground for feedback from customers in the meantime.
Friday, April 15, 2011
Soft metrics, fooey!
Saw a handful of headlines this week about the slow approaching demise of the PR profession. Now, I'm pretty new to this, not to say that I haven't noticed a fair amount of change in the industry even since I began my professional career but, a lot of this is being dramatized.
One particular claim I've seen popping up really ruffles my feathers. This nonsense and finger pointing from other marcom sectors alleging that PR is all fluff; that the value the PR function provides doesn’t return any results that translate into sales and new business.
The blog linked below makes some good points for addressing this misconception and securing the future of the industry.
The entire marketing industry has seen a lot of change over the last 4, 5, 6 years. We’re all still working out the kinks. But, today marketing efforts are more measurable than ever, we just have to solidify how to translate the results from the slew of new channels into “hard metrics”.
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