Tons of buzz surrounding social media and the new Facebook changes has been everywhere from my local news casts to the top marketing outlets in recent weeks. What does it all mean? I came across an article this morning that lays it out nicely, at least from the marketer's point of view.
Patrick Schwerdtfeger on http://blog.commpro.biz/marketinghq articulated one of the more positive spins on the changes that I have seen. Although the new rules from Facebook are changing the way we engage customers and generate leads, as Schwerdtfeger points out, the end result is more meaningful. Connections being made now, will be with the most loyal customers and the prospects with the greatest interest in your company and the messages being shared. Even as someone who works primarily in B2B, the new Facebook is crystallizing social media's role and purpose for clients by shifting the focus from number of likes, friends, etc. to a touch point more akin to traditional professional relationship building.
Only time will tell if these changes will "put the fun back into Facebook" as Schwerdtfeger suggests. Marketers will certainly have their ears to the ground for feedback from customers in the meantime.
