The end of the PR vs. Marketing debate will be one of the happiest days of my professional life. It seems that this era is closer than ever before. Read this: Will Media Convergence end the 'PR or Advertising' Debate?
Major conferences and the founder of Twitter recognizing that PR and Advertising are all marketing is one step closer to freedom from my silo. If there is one consistent frustration that I still do not understand about this industry (and by this industry I do mean marketing inclusive of all supporting pieces) it is this: Organizations in every industry, large, small or in-between feel the need to divide marketing into as many individual silos as possible. PR, paid advertising print and broadcast, social media, digital communications, direct marketing, etc, etc. almost certainly all have their own in-house designated expert. That expert might work with an outside firm to support their one area of expertise. Larger organizations might have multiple firms for different purposes, all manged internally by different people.
This is absolutely insane to me, and frankly a little insulting. Why shouldn't PR be included in major, strategic planning? How can we prove value if we are not privy to the overarching marketing goals?
People like to talk about integration of tactics and surface level stuff, but very few marketing professionals I encounter are hip to this concept of total integration from the top down. And the classic, the left hand doesn't know what the right is doing becomes more evident and more frequent as brands find themselves in more spaces in online and traditional media.So, since marketing people love a solid third party credential to show value... I've got the founder of Twitter on my side. Argue with that!
See also:
And http://www.usatoday.com/video/news/1839139560001.
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