In the busy PR professional services world keeping up with clients and news, the work day is often a fast-paced churn and burn of tasks. Different times at day's end, I have spoken to a colleague about feeling as though I hadn't really completed anything in entirety because something new and immediate kept coming up, requiring a gear shift.
I might say something like, "Every other minute I was addressing a new project, client, etc. I couldn't really focus on any one task." Thinking I was using hyperbole to describe my feelings, turns out this description could have been pretty accurate.
According to a recent study, people are switching media uses 27 times per hour. This is, first of all, mind-boggling, and secondly, a real topic to be reckoned with in multiple functions of marketing. I knew cutting through the clutter was tough, but now we have to cut through the clutter with a message that has less than 60 seconds to grab the attention of, engage and resonate for a customer. Our windows of opportunity are becoming smaller and smaller.
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