Saw a handful of headlines this week about the slow approaching demise of the PR profession. Now, I'm pretty new to this, not to say that I haven't noticed a fair amount of change in the industry even since I began my professional career but, a lot of this is being dramatized.
One particular claim I've seen popping up really ruffles my feathers. This nonsense and finger pointing from other marcom sectors alleging that PR is all fluff; that the value the PR function provides doesn’t return any results that translate into sales and new business.
The blog linked below makes some good points for addressing this misconception and securing the future of the industry.
The entire marketing industry has seen a lot of change over the last 4, 5, 6 years. We’re all still working out the kinks. But, today marketing efforts are more measurable than ever, we just have to solidify how to translate the results from the slew of new channels into “hard metrics”.
No comments:
Post a Comment